The companies AERTEC Industrial Engineering (formerly Glenser Aerospace) and AERIAM Technologies will use the commercial brand of the company's parent, AERTEC Solutions. This is a decision by Branding aligned with the internationalisation process the Spanish multinational is undergoing, and aimed at the use of a single commercial brand in a global market.
The multinational engineering and consulting company specialising in aviation industry, airports and air transport AERTEC Solutions has decided to unify all its business lines under a single commercial brand. Consequently, the companies AERTEC Industrial Engineering (formerly Glenser Aerospace) and AERIAM Technologies, which up until now operated under their own commercial names, will adopt the brand (name and image) of the company's parent, AERTEC Solutions.
The multinational has already communicated this to all its clients, employees, and suppliers, as well as to the rest of the stakeholders of the company, both in the business and financial, and institutional spheres.
This is a decision by Branding aligned with the internationalisation process that the aeronautical engineering multinational is undergoing, and aimed at the use of a single commercial brand in a global market, in which AERTEC Solutions focuses all its activity.
“We want to leverage our specialisation in the aerospace and airport sector and the clear image and reputation synergies across all our business lines, capitalising on a single brand for all our knowledge, experience and credentials from the various areas: engineering services for the airport lifecycle (conception, development and operation), engineering services for the aircraft industrial lifecycle (industrialisation, manufacturing and testing), and technological solutions for airport management, industrial plant management, and aerospace and defence systems. A common mission, a common name, explained Marketing and Communications Director, Fernando Martín.
Currently, the multinational has offices in Spain, the United Kingdom, France, Portugal, and Morocco, and a team of over 380 aviation experts who have developed projects in 19 countries across 5 continents. They have references in more than 70 international airports and have played a significant role in major global aviation programmes, such as the A350XWB, A400M, A320, and A330MRTT.
