{"id":3079,"date":"2017-03-27T22:00:00","date_gmt":"2017-03-27T22:00:00","guid":{"rendered":"https:\/\/dev.aertecsolutions.com\/el-desafio-del-incremento-previsto-de-pasajeros\/"},"modified":"2025-07-30T14:37:31","modified_gmt":"2025-07-30T14:37:31","slug":"the-challenge-of-the-projected-increase-in-passengers","status":"publish","type":"post","link":"https:\/\/aertecsolutions.com\/en\/blog\/el-desafio-del-incremento-previsto-de-pasajeros\/","title":{"rendered":"The challenge of expected passenger growth"},"content":{"rendered":"

 <\/p>\n

Over the last five years, the airports<\/strong> they have experienced a great transformation in their activity and in the services they offer passengers. The rise of low-cost airlines and social media has led to new variables that should not be overlooked when evaluating companies' new strategic policies.<\/p>\n

The Bologna Marconi Airport aims to provide all transit passengers in the terminal with a smart and modern way to receive contextualised information.<\/h5>\n

In this context, the Bologna Airport<\/strong> (BLQ) has been working for the past five years on the implementation of numerous projects that allow it to take advantage of new technologies <\/strong>and Manage passenger experience better<\/strong> of its customers.<\/p>\n

The airport has created, for example, a smart platform for businesses called \u00abKnow Your Customer\u00bb (Know your customer<\/em>which includes:<\/p>\n

    \n
  1. a management system<\/strong> customer relationship management (CRM);<\/li>\n
  2. the extension of the Wi-Fi coverage<\/strong> across the entire airport surface;<\/li>\n
  3. el uso de las social media<\/strong>;<\/li>\n
  4. the launch of a Passenger tracking system<\/strong> which allows for control via mobile devices of people flow through the various airport spaces;<\/li>\n
  5. the launch of a Terminal simulation system<\/strong> which allows simulating people flows and improving the efficiency and use of airport space;<\/li>\n
  6. the launch of a Purchase reporting system<\/strong> at all points of sale (Shop View);<\/li>\n
  7. a system called One Touch BLQ<\/strong> based on beacon technology and NFC tags and QR codes.<\/li>\n<\/ol>\n

    Bologna Marconi Airport aims to facilitate all transit passengers in the terminal. A smart and modern way to receive contextualised information<\/strong> with the aim of diversifying its information channels and improving the overall passenger experience. The first part of this project consists of providing predominantly operational information, and in a second phase, this tool will offer the capability to carry out commercial and proximity marketing operations.<\/p>\n

    In addition to this, and in accordance with its strategic approach towards \u201cautotechnologies\u201d<\/strong>, the Bologna Airport has developed other innovative projects. In collaboration with technology leader SITA, the airport has installed four counters for Self-service luggage delivery<\/strong> that will be shared among several airlines and that some of them will start using next month, as well as three Automatic border control machines<\/strong> at the passport control points in the arrivals area.<\/p>\n

    The airport has also developed, in collaboration with another technology partner, LOGITAL (Logital Group), an innovative system for the Hold baggage tracking<\/strong> through the technology of Bluetooth beacons<\/strong> and is working on a device for measuring hand luggage in the check-in area, also for shared use by several airlines.<\/p>\n

    Bologna Airport is moving forward on the path of technological innovation and is preparing for the challenge posed by the anticipated increase in passenger numbers.<\/p>\n

    \"\"<\/a><\/p>\n

     <\/p>","protected":false},"excerpt":{"rendered":"

    Bologna Airport is moving forward on the path of technological innovation and is preparing for the challenge posed by the expected increase in passenger numbers...<\/p>","protected":false},"author":161,"featured_media":3080,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[1],"tags":[42,22,10,80,52,36,25,53,69,38,46,45,35,50,77,30,39],"class_list":["post-3079","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-aerolineas","tag-aeronaves","tag-aeropuertos","tag-calidad","tag-competitividad","tag-confort","tag-eficiencia","tag-gestion","tag-innovacion","tag-lineas-aereas","tag-operation-aeropuertos","tag-pasajero","tag-planificacion-y-diseno-aeropuertos","tag-seguridad","tag-sostenibilidad","tag-tecnologia","tag-terminales"],"_links":{"self":[{"href":"https:\/\/aertecsolutions.com\/en\/wp-json\/wp\/v2\/posts\/3079","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aertecsolutions.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aertecsolutions.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aertecsolutions.com\/en\/wp-json\/wp\/v2\/users\/161"}],"replies":[{"embeddable":true,"href":"https:\/\/aertecsolutions.com\/en\/wp-json\/wp\/v2\/comments?post=3079"}],"version-history":[{"count":1,"href":"https:\/\/aertecsolutions.com\/en\/wp-json\/wp\/v2\/posts\/3079\/revisions"}],"predecessor-version":[{"id":8058,"href":"https:\/\/aertecsolutions.com\/en\/wp-json\/wp\/v2\/posts\/3079\/revisions\/8058"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aertecsolutions.com\/en\/wp-json\/wp\/v2\/media\/3080"}],"wp:attachment":[{"href":"https:\/\/aertecsolutions.com\/en\/wp-json\/wp\/v2\/media?parent=3079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aertecsolutions.com\/en\/wp-json\/wp\/v2\/categories?post=3079"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aertecsolutions.com\/en\/wp-json\/wp\/v2\/tags?post=3079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}